The majority of people I asked were female, there was only one more female person then male, I don't think this will affect my results because 1 person will not make a difference at all.
The majority of people I asked - 77% said they read a music magazine once a month which shows this is the most preferred interval to bring out a music magazine. 12% said both once a week and once every two months, this is a very small percentage - therefore this is probably too often or not often enough to bring out a new magazine.
81% of people I asked said they purchase music magazines in a shop - this shows it is the most common and popular way to purchase a music magazine, and it is maybe not appropriate to make an online version because only 19% of people said they purchase a music magazine online.
This question told me that 54% of people buy their magazine in HMV, rather than Tesco's and the cop-op. The only online website that was mentioned was the NME website and only 11% said they buy their music magazine from here. This tells me that people are more likely and prefer to buy a music magazine from a shop.
In this question I found the majority of people - 69% are happy to pay £2-£3 but when writing the questionnaire, I missed out the price bands £1-£2 and £3-£4 and having looked at the prices of a magazine £3-£4 is the average price of a magazine. Therefore when I price my magazine I will price it in between these two bands.
In this question I found out that 79% of people asked said they would prefer to read about upcoming artists, therefore when I am creating and writing my music magazine I will include more of these because people will enjoy reading this more.
This question shows there is no clear preference between whether people like to receive free giveaways or not, however just 8 more percent of people said they would prefer not to receive a free giveaway.
42% of people who said they would like to receive free giveaways said they would like to receive a CD - I think this shows that people want to receive something more expensive and something they will keep. I will keep this in mind when creating my magazine.
This question shows many participants would like to see the colour white - 41% chose white as one of their colours.
When I asked this question, I gave the people I asked a choice out of all of these genres, as well as giving them an 'other'choice so that I could find out what exactly they like to read about. The result of this question was that the majority - 46% of people said they would prefer to read about pop music. After this, 30% said they would prefer to read about R&B music. This will help me in choosing what genre of music I do in my magazine.
The results of this question show that people prefer to read about the latest gossip on artists. 65% of the people i asked said they would pefer to read about gossip. Because of this I am going to put some gossip into my magazibe so that it appeals to the target audience.
No comments:
Post a Comment