Straker

Need to see some planning Natalie.

How my research will inform my planning

I analysed a top of the pops magazine because in my questionnaire pop magazines were the
most popular as 46% of the people I asked said they would prefer to read about pop
music. When analysing the top of the pops magazine, I found the language used
was very simple because this is appropriate for the age group the magazine is
aimed at, as well as this the colours are bright and vibrant. The second most
popular magazine was R&B, 30% of the people I asked said they would prefer
to read about R&B. The amount of people who said they would prefer R&B
was not a lot less than the amount of people who said they would prefer pop.
Having looked at all of my questionnaire results and what is currently on the
market, I have decided to create an R&B magazine because there is a huge
gap in the market for R&B magazines, the main R&B magazine is only sold
in America therefore I think it would be appropriate to create a new one that
can be sold in England.

I am going to use a similar colour scheme to Vibe magazine , although I will change it a little bit so that it suits a female audience instead of a male audience, having analysed that and seen
how it appeals to its target audience I think it would be a good idea. The main colours I will use are dark colour associated with R&B music. These colours also appeal to my target audience which are 16-20 year old females.

Product placement

Having done a questionnaire as well as analysed the results of it, and looked at different media magazines and the codes and conventions, I have decided that my magazine is going to be sold in the shops. When I asked people whether they buy their magazines online of in the shops, 81% said they buy music magazines in the shops therefore if I sold mine in the shops, it would be a lot more successful. My questionnaire showed me that the majority of people buy their music magazines in HMV. Even though this was the most popular choice, I think I am going to place my magazine in supermarkets as well as in HMV. This is because most of the magazines that will be my rivals and competitors are all sold in supermarkets like Tesco and Co-op; these were the second and third most popular choices from the results of my questionnaire. I think this is because people like to get a magazine whilst they are on the go as it is easy and convenient.

Having looked online on websites like OK! and Hello, I have discovered that many magazines are also available online as subscriptions so that readers can get their magazine delivered to their door – this is very easy and convenient for the reader. I am going to do this with my magazine despite the fact that online magazines were not as popular as buying a magazine in the shops, I think it will be preferred for some readers.

Dolby

Natalie, Try to post another analysis of all 3, your Product placement and how the reseach has informed the planning by the end of the week at the latest so you can start planning.

From Mrs S

Does the front cover work? Consider whether or not it conforms to codes.

Analysis of real media artifacts

Miss D

Well done- these are nice and clear. make sure you now consider what your results reveal and tell you in help with planning your own magazine.

Questionnaire analysis

The majority of people I asked were female, there was only one more female person then male, I don't think this will affect my results because 1 person will not make a difference at all.

The majority of people I asked - 77% said they read a music magazine once a month which shows this is the most preferred interval to bring out a music magazine. 12% said both once a week and once every two months, this is a very small percentage - therefore this is probably too often or not often enough to bring out a new magazine.










81% of people I asked said they purchase music magazines in a shop - this shows it is the most common and popular way to purchase a music magazine, and it is maybe not appropriate to make an online version because only 19% of people said they purchase a music magazine online.

This question told me that 54% of people buy their magazine in HMV, rather than Tesco's and the cop-op. The only online website that was mentioned was the NME website and only 11% said they buy their music magazine from here. This tells me that people are more likely and prefer to buy a music magazine from a shop.

In this question I found the majority of people - 69% are happy to pay £2-£3 but when writing the questionnaire, I missed out the price bands £1-£2 and £3-£4 and having looked at the prices of a magazine £3-£4 is the average price of a magazine. Therefore when I price my magazine I will price it in between these two bands.

In this question I found out that 79% of people asked said they would prefer to read about upcoming artists, therefore when I am creating and writing my music magazine I will include more of these because people will enjoy reading this more.

This question shows there is no clear preference between whether people like to receive free giveaways or not, however just 8 more percent of people said they would prefer not to receive a free giveaway.

42% of people who said they would like to receive free giveaways said they would like to receive a CD - I think this shows that people want to receive something more expensive and something they will keep. I will keep this in mind when creating my magazine.

This question shows many participants would like to see the colour white - 41% chose white as one of their colours.

When I asked this question, I gave the people I asked a choice out of all of these genres, as well as giving them an 'other'choice so that I could find out what exactly they like to read about. The result of this question was that the majority - 46% of people said they would prefer to read about pop music. After this, 30% said they would prefer to read about R&B music. This will help me in choosing what genre of music I do in my magazine.

The results of this question show that people prefer to read about the latest gossip on artists. 65% of the people i asked said they would pefer to read about gossip. Because of this I am going to put some gossip into my magazibe so that it appeals to the target audience.

Media Magazine Questionnaire

1. Male or female?
Male
Female

2. Please circle your age group
0-15
16-25
26-35
35+

3. If you were to read a music magazine, would you read it online or buy it in a shop?
Online
In a shop

4. If online, where would you go?


5. If you buy it in a shop, where would you go?


6. Are you interested in free give aways in music magazines?
Yes No

7. If yes, what would you be happy to receive in a magazine?


8. How much would you be prepared to pay for the average magazine?
£0 - £1
£2 - £3
£4 - £5

9. What do you like seeing most in a music magazine?
About upcoming albums and singles
The latest gossip on the artists
More on advertisements and where to buy albums and singles


10. Which of these music genres do you prefer to read about?
Pop
R&B
Indie
Rock
Grime
Dance
Hip-Hop Other ______________________________

11. What colours do you prefer see in a music magazine?

12. What would you rather read about in a music magazine?
Upcoming artists
Unknown artists

13. How often would/do you read a music magazine?
Once a week
Once a month
Once every two months